I think you should have probably figured why so by now from the detailed entries from earlier on.
Firstly, this attraction is priced at a very reasonable price of only $29(normal), $20(senior,child & student). Making it affordable to majority income groups.
With one ticket, it provides visitors an experience packed with benefits and activities at the aquarium and bonus maritime experiential museum.
Activities and facilities available like the clay-making station, touch screen panels, games, videos, Touch pool and Typhoon Theatre(Available for $10) provides a very interactive and engaging experience for the visitors.
This meet the needs of all ages as it appeals to both young and old. Be it the need for visually stimulating information or hands on engagement. The fun and games are also educative as it teaches audience on the marine life or maritime history.
Secondly, due to its user friendly environment, it appeals to anyone and everyone of demographic profile. Be it the physically impaired, busy working professional, families, elderly, students or couples.
Hence this attraction provides a solace/escape for all visitors, where both the locals and tourists can take a break from the hustle and bustle of the city. It is also an easy place for a bonding session between families, a romantic retreat and conducive environment for students.
As seen, families of young to old lazed around in front of
viewing galleries. While couples strolled down the dim lit and relaxing environment. Students participially read the informative panels and made their observations like myself.
Therefore, the attraction that draws this mix market has managed to cater to the needs of market. Giving visitors a satisfying experience.
This probably explains the many positive reviews from tripadvisor.com , as seen in the pre-visit/research entry.
The attraction not only meet the wants of the visitors, it taps on all aspects of needs. Gauging from the Maslow Hierarchy of needs, the attraction has manage to deliver all levels.
Namely, physiological, safety & needs, social needs, esteem and self actualization.
Where this attraction has tapped on all aspects of the Maslow hierarchy of needs. From its physiological level, safety & needs, social needs, esteem to self actualization.
Quoting from the examples of tangible and intangibles products of the attraction from previous posts of how the attraction meets all levels of needs:
Physiological: Basic facilities provided like, toilets, Food & Beverage, indoor based aquarium that can operate be it rain or shine.
Safety & security: The well planned layout of the attraction, noticeable and adequately placed safety directions and
Social needs: The wide range of activities available for bonding,interaction and engaging with your accompanied friends,families and friendly staffs. As seen, families had mini gatherings where they sat in front of the open ocean gallery. While teenagers excitedly took pictures of one another.
Esteem: Encouraging staffs that boost esteems of less confident ones like the children, example, at the “touch pool”.
Self actualization: The interactive games available to stimulate creativity and logic thinking, "Touch pool" to push people out of their comfort zones to touch the unknown marine animals.
Thirdly, the attraction offers a very uniquely surreal experience for visitors. To me, it was a lifetime experience. To be simply in front of the spectacular marine animals, so close it almost seemed as though I was in the deep oceans.
This is particularly unique as you cannot experience or see such marine animals of the deep oceans on a day to day basis. Not everyone has the abilities to Scuba dive and see such amazing views. S.E.A Aquarium brings the marine life so close to you. What more, to view it through the world's largest viewing window.
This attraction also offers an all rounded attraction product as mentioned before. Not all attractions necessarily include many or any augmented product. Whereas, this aquarium has been designed to welcome everyone. Making it a very inclusive attraction that does not leave out the less noticed people of society like the elderly or physically impaired. I personally feel they have created a socially responsible impression to visitors like myself.
As seen in this review, the reviewer pretty much sums up what I'm saying.
Now ahead to competitors, you must be wondering how does S.E.A Aquarium stand out from prominent and longer existing competitors like the Under Water World.
In my opinion, this attraction simply offers more in a sense of being all rounded as a service product. It also have better facilities, viewing pleasure, interactive activities as compared to it's competitors like the reviewer mentioned.
The people of modern society are highly demanding and are constantly changing. Hence, S.E.A Aquarium is up to date in providing for this current market which differentiates it from existing aquariums in Singapore or globally. While competitors have probably yet to catch up with trends like technology.
Finally, I feel that this attraction has so far been successful in promoting itself. The attraction itself is spread all over social media platforms and print media. Also being a fairly new attraction, it has quickly risen to its current rank of " #40 of 279" according to tripadvisor.com Very well done in establishing it's reputation.
In conclusion, S.E.A Aquarium is successful in many aspects, be it it's facilities provided, to simple handouts that comes in multi languages.
This is probably why it is so well received and reviewed as it generally holds a good reputation and image branding. As promoted "Where learning meets fun", most people looking for something less high in requirements would be enticed to this attraction. It is a free and easy leisure recreational place of interest suitable for all. Plus it's affordable tickets and bonus museum, it is pretty much a"why not" place to visit.
However given it's successful and positive attributes, there is still bound to be negative factors that needs to be improved or worked on. As much as it has a reputable appeal, the previous cases where a few dolphins died whilst transportation from Philippines to the aquarium has caused a stir and controversy. Hence, it is crucial for S.E.A Aquarium to address such issues carefully to build the trust and impression of the public, where potential visitors could be deterred from such issues.
Signing off, X
Sources: www.tripadvisor.com , www.flickr.com , changingminds.org , www.kidsparenting.com
Thirdly, the attraction offers a very uniquely surreal experience for visitors. To me, it was a lifetime experience. To be simply in front of the spectacular marine animals, so close it almost seemed as though I was in the deep oceans.
This is particularly unique as you cannot experience or see such marine animals of the deep oceans on a day to day basis. Not everyone has the abilities to Scuba dive and see such amazing views. S.E.A Aquarium brings the marine life so close to you. What more, to view it through the world's largest viewing window.
This attraction also offers an all rounded attraction product as mentioned before. Not all attractions necessarily include many or any augmented product. Whereas, this aquarium has been designed to welcome everyone. Making it a very inclusive attraction that does not leave out the less noticed people of society like the elderly or physically impaired. I personally feel they have created a socially responsible impression to visitors like myself.
As seen in this review, the reviewer pretty much sums up what I'm saying.
Now ahead to competitors, you must be wondering how does S.E.A Aquarium stand out from prominent and longer existing competitors like the Under Water World.
In my opinion, this attraction simply offers more in a sense of being all rounded as a service product. It also have better facilities, viewing pleasure, interactive activities as compared to it's competitors like the reviewer mentioned.
The people of modern society are highly demanding and are constantly changing. Hence, S.E.A Aquarium is up to date in providing for this current market which differentiates it from existing aquariums in Singapore or globally. While competitors have probably yet to catch up with trends like technology.
Finally, I feel that this attraction has so far been successful in promoting itself. The attraction itself is spread all over social media platforms and print media. Also being a fairly new attraction, it has quickly risen to its current rank of " #40 of 279" according to tripadvisor.com Very well done in establishing it's reputation.
In conclusion, S.E.A Aquarium is successful in many aspects, be it it's facilities provided, to simple handouts that comes in multi languages.
This is probably why it is so well received and reviewed as it generally holds a good reputation and image branding. As promoted "Where learning meets fun", most people looking for something less high in requirements would be enticed to this attraction. It is a free and easy leisure recreational place of interest suitable for all. Plus it's affordable tickets and bonus museum, it is pretty much a"why not" place to visit.
However given it's successful and positive attributes, there is still bound to be negative factors that needs to be improved or worked on. As much as it has a reputable appeal, the previous cases where a few dolphins died whilst transportation from Philippines to the aquarium has caused a stir and controversy. Hence, it is crucial for S.E.A Aquarium to address such issues carefully to build the trust and impression of the public, where potential visitors could be deterred from such issues.
Signing off, X
Sources: www.tripadvisor.com , www.flickr.com , changingminds.org , www.kidsparenting.com
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